Reebok launch iPhone app allowing users to customise trainers

Reebok has announced details of a trainer customisation app for the iPhone under the banner “Your Reebok.”

Un-surprisingly the app gives users the ability to customise and then buy their own Reebok trainers there and then. The app utilises features such as touch, motion and GPS.

This app is viewed by some as their answer to Nike who offer a 'customise and buy' trainer option called NikeiD.

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