A 'blog' is a place online for any individual to write down their thoughts, opinions or findings on certain issues and ultimately note down/document their views. My blog here will be focused around online issues and my thoughts of the day in general - it might be a rant about a company's marketing/advertising or the passing on of some useful information.
Firstly, blogs can be great for SEO (Search Engine Optimisation). The key is to make your blog interesting (as I'll attempt to do with this one going forward) and keep it open to the public and sarch engines alike. If you do that and your content is interesting, the hope is that other people across the web will link to your posts and therefore have a positive value in the SEO quest!
There are lots of websites which offer you the chance to 'blog'. Check out the blog function in your own profile on this website to start with. www.blogger.com is also a good place to start and allows you to start and progress your blog for free! Before you do start decide whether your blog is going to generally make your thoughts available to the world or be specific about an area of interest; your business/industry, your sports team, family etc?
The great thing about blogs is that they give other users the chance to interact and respond by the form of 'comments' - as you can add here - and please do! A lot of websites for all sorts of products and services have blogs from key members in the company now so you may want to consider this for your company.
Good luck and if you do start one, remember to promote it everywhere you can (for starters; on your profile and via a comment below on this post). You never know who is going to view it and link to it and a little bit of self promotion can go a long way!
If you'd like to discuss the potential of blogging further, get in touch.
Tags: blog, blogger, blogger.com, blogging, blogs, building, link
© 2009 Created by Chris Lunn
You need to be a member of marketing mixers to add comments!
Join this network